Built for the brain the system wasn't designed for.

Doom Pile exists because I needed it. And if you're here, you probably do too.

Sarah Kemp — Founder, Doom Pile · SJK Labs
Journalist. Narrative strategist. Qualified fitness instructor. Podcast host. Neurodiverse founder.

Why I built this

I was diagnosed with ADHD a year ago. Medication changed a lot — but not everything. I still froze on bills I'd been avoiding for months. I still couldn't clean without the right music and someone else in the room.

I got in trouble my whole life for not cleaning and tidying. For letting the pile grow. Turns out my brain just needed different conditions — not more willpower.

So one Saturday morning, I built something. A tool that removes the bit of friction that makes me freeze. Not a to-do list. Not a productivity system. Just the thing that does the hard bit for me.

"Clear your doom pile. Starting with what's stopping you."

Who I am

I've spent twenty years in marketing and communications — including heading up comms at PageGroup, a FTSE 250 company. I'm a trained journalist whose work has appeared in the Times, Bloomberg, Financial Times, Nikkei and Dazed & Confused, and who has interviewed everyone from Blur to Tim Minchin.

I'm a Level 2 qualified fitness instructor and certified spin instructor — which is why movement is baked into the future of this product in a way no other app is doing.

I host PRception, a new podcast exploring how attention becomes authority across markets, culture and real life.

I founded a day club in Brighton. I did a standup comedy course and performed it. I did a singing course and performed that too. I was once a semi-finalist on Britain's Best Dish.

I'm neurodiverse. The pattern recognition, the systems thinking, the refusal to accept things have to be done the way they've always been done — that's not incidental to this product. It is the product.

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