Built for brains the system was not designed for.

Not Built For This is a platform for tools, ideas, and products built for people with ADHD, executive dysfunction, overwhelm, and the kinds of brains conventional systems often fail to understand.

It exists to create low-friction support for people who are capable, intelligent, and still get stuck on things that look simple from the outside.

Sarah Kemp — Founder, Not Built For This · SJK Labs
Narrative architect. Journalist. Neurodiverse founder. Qualified fitness instructor. Podcast host.

Why I built Not Built For This

I built Not Built For This because I needed it.

I was diagnosed with ADHD a year ago. Medication changed a lot, but not everything. I still froze on bills I had been avoiding for months. I still could not clean without the right music and someone else in the room.

I got in trouble for this my whole life. For not tidying. For letting the pile grow. What I eventually understood was that my brain did not need more willpower. It needed different conditions.

Not Built For This grew out of that realization. It is a place to build tools, products, and ideas for people who are tired of being given systems that were never really designed for them in the first place.

Built for the brain the system was not designed for.

What lives inside Not Built For This

Doom Pile is one of the products built under Not Built For This. It is a tool for people with ADHD, executive dysfunction, overwhelm, and avoided tasks. It is designed to help you start with what is stopping you, not bury you in another productivity system.

Over time, Not Built For This will hold more than one product. Doom Pile is part of the bigger mission, not the whole mission.

About Sarah Kemp

I am a narrative architect, journalist, and neurodiverse founder. Through SJK Labs, I help people and businesses become more clearly understood. Through Not Built For This, I am building tools and ideas for people whose brains do not respond to conventional systems.

I have spent twenty years in marketing and communications, including leading communications at PageGroup, a FTSE 250 company. I am a trained journalist whose work has appeared in The Times, Bloomberg, Financial Times, Nikkei, and Dazed & Confused, and I have interviewed everyone from Blur to Tim Minchin.

I am also a Level 2 qualified fitness instructor and certified spin instructor, which is part of why movement is built into the future of these products. Regulation matters. Energy matters. The body is not separate from the task.

I host PRception, a podcast about how attention becomes authority across markets, culture, and real life.

I am neurodiverse. The pattern recognition, systems thinking, and refusal to accept that things have to be done the way they have always been done are not separate from this work. They are the reason it exists.

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